361°——One Extra Degree of Passion
Established in 2003, 361 Degrees International Limited (the “Company”, together with its subsidiaries, the “Group”) is a leading international sportswear brand enterprise in China. The Group is an integrated sporting goods company which engages in brand management, research and development, design, manufacturing and distribution. Its key products include footwear, apparel, accessories, kids’ footwear and apparel, and fashionable sportswear under the 361° Sports brand.
The Group operates a wholesale franchise business model through exclusive distributors and franchisees to manage an extensive nationwide distribution network of more than 7,000 retail stores, covering 31 provinces, autonomous regions and municipalities across China. It has established a leading position in third-tier and below cities in China.
Leveraging differentiated products and strong brand equity, 361 Degrees’ global footprint spans countries including the United States, Brazil, Europe and the Middle East.
As a leading sportswear brand in China, 361 Degrees upholds its brand belief of “One Extra Degree of Passion” and puts its “Passionate” corporate culture into practice. The Group has actively participated in public welfare activities that helped improve local economy and promoted sports development. In 2015, 361 Degrees partnered with Chinese Internet giant Baidu to launch kids’ smart shoes with an embedded GPS tracking chip, fueling tremendous hype around kids’ smart shoes.